When you get called out on the basketball court, you must step up. It’s part of the competitive spirit of the game. And this unwritten rule of the court has apparently made its way into this offseason … for a good cause.

Bill Cleary, head women’s basketball coach at Bloomsburg University, accepted the #Chillin4Charity challenge Wednesday, June 25, from Kyle Adams, head women’s basketball coach at Cheyney University – and in the process – called out three other Pennsylvania State Athletic Conference women’s basketball coaches.

Surrounded by an enthusiastic crowd of youth baseball campers at Danny Hale Field at Redman Stadium, Cleary fulfilled his challenge by being doused with two buckets of ice water, assisted by two of his players, Jocelyn Ford and Brianna Dudeck.

Cheyney and Bloomsburg are just two of the latest women’s basketball programs to participate in the #Chillin4Charity cold water challenge, which has included Notre Dame, UConn and Oklahoma. Initiated by Niya Butts, head women’s basketball coach at Arizona University, the challenge pits coaches and players with the decision to be dunked with water or donate to escape the ice water shower.

Proceeds benefit the Kay Yow Fund, an organization created in honor of legendary NC State women’s basketball coach Kay Yow, who died of breast cancer in 2009.

#Chillin4Charity Rules: If you accept and complete the challenge within 48 hours, your challenger will donate $50 to the Kay Yow Fund. If you fail to accept the challenge, you owe the Kay Yow Fund $250. Student-athletes participating are donating community service hours.

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