When Steve Jobs died of cancer in 2011, many wondered if the company could still survive without the man who turned “Apple Computer” into one of the most profitable companies in the world. At Bloomsburg University’s recent Zeigler Case Competition, that is what College of Business seniors had to figure out.
Each year, Terry ’76 and JoAnn Schultz Zeigler ’77 award prizes for the best capstone course performance from the College of Business. This year, students enrolled in Business Policies were split into five teams – each team coming from one section of the class – to compete against each other. The teams were made up of five students from each section, elected by their peers, and a coach. Ten days before the competition, the teams were given the Harvard Business School case, “Apple Inc. in 2012.”
Teams had to analyze the case and present their findings and recommendations to a panel of 10 judges that included BU President David Soltz, business faculty and successful alumni. Presentations lasted 20 minutes, with time allotted afterward for a question-and-answer session, and were scored based on content and presentation skills.
“The teams needed to persuade through their presentation,” says George Ebbs, dean of the College of Business. “It very much simulated what they’d do in the real world.”